Tell Yahoo! Japan to halt online ivory sales

Urge the company and its shareholders to protect elephants

As many as 35,000 elephants have been killed annually in recent years for their ivory, fueling a poaching crisis in many African countries. To combat this crisis, technology giants like Google, Amazon, eBay and Alibaba have taken a major stand against selling ivory – but Yahoo! Japan remains a major seller of ivory, with US $27 million worth of ivory products sold on Yahoo! Japan Auctions in the last 10 years alone.

SoftBank, with a 43 percent share of Yahoo! Japan, is uniquely positioned to ensure that Yahoo! Japan acts in a socially and environmentally responsible manner and bans the advertisement and sale of all elephant products. Send a message to Masayoshi Son, the Director of Yahoo! Japan and Chairman of SoftBank Corp., urging him to end ivory sales and help stop the slaughter of Africa’s dwindling elephant populations.


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