When we think of poachers, we think of heavily armed and well-funded international crime syndicates. But that’s just a myth. The truth is, the people who do the killing are usually from low-resource villages with few livelihood alternatives. Crime bosses recruit them and pay them a pittance to commit these bloody crimes.
We know that when communities are prosperous – and that prosperity is linked to healthy wildlife and thriving habitats – recruitment into poaching is much harder. People have more to lose from killing elephants and more to gain by engaging in wildlife-friendly and wildlife-dependent enterprises.
Your gift today helps us build a prosperous future for all Africans – one that doesn't come at the expense of wildlife and their habitats.
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We hope you will help us plan for an even brighter future.